How IIT Delhi successfully enrolled 685 students in their newly launched course within a short span of 20 days

Challenges and Goals

The Indian Institute of Technology Delhi (IIT Delhi), one of India’s most prestigious educational institutions, set an ambitious goal to enroll at least 200 students for its newly launched academic course within just 20 days. However, achieving this target came with significant challenges:

• Creating Awareness: Reaching a vast pool of potential students in a short period of time.  
• Handling High-Volume Queries: Addressing inquiries about the course efficiently.
• Improving Conversion Rates: Ensuring interested students complete the enrollment process.
• Optimizing Resources: Reducing manual efforts in outreach, query resolution, and follow-ups.

To achieve these goals, IIT Delhi needed an intelligent and scalable solution to engage with a large audience and drive enrollments seamlessly.

Rezo’s Approach and Solution

Rezo.ai deployed its AI-driven virtual assistants to automate and optimize student engagement, ensuring a frictionless enrollment process.

Key Solutions Implemented:  

AI-Powered Virtual Assistants for Mass Outreach

• AI-driven automated outbound calls and omnichannel messaging (WhatsApp, SMS, email) enabled IIT Delhi to engage with students efficiently.
• Personalized interactions ensured students received relevant information about the course and enrollment process.

Automated Lead Qualification & Query Handling

• Rezo’s AI agents handled a high volume of open-ended queries, significantly reducing manual intervention.
• Intelligent call disposition and ticket updation ensured that complex queries were swiftly escalated to human representatives.

Multi-Touchpoint Engagement for Higher Conversions

• AI-driven workflows enabled strategic follow-ups, tracking student interest levels to nurture potential enrollments.
• No lead was left unattended, ensuring maximum conversion opportunities.

Seamless Technical Integration with IIT Delhi’s Systems

• Rezo.ai’s platform integrated effortlessly with IIT Delhi’s existing infrastructure, ensuring a smooth and efficient process.

Results and Impact

By leveraging Rezo.ai’s AI-driven engagement solutions, IIT Delhi surpassed its enrollment target and achieved outstanding results. The institution successfully enrolled 685 students in just 20 days, exceeding the initial goal by 3.4x. AI-driven intelligent interactions resulted in a 38% engagement rate, while 3,000 outbound calls were completed within 3 days, streamlining the outreach process. Additionally, the automation capabilities of Rezo.ai saved over 240 hours of manual calling, allowing IIT Delhi’s staff to focus on high-value tasks.

Through Rezo.ai’s automation and AI-driven engagement, IIT Delhi improved its student enrollment process, ensuring efficiency, scalability, and enhanced student experience.

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