Nowadays, many companies are switching to modern contact centers enabling AI-bots for lead generation, outbound calling, customer services, timely reminders and payments and many such use cases. Because of  rising competition, unpredictable customer behavior, and declining brand loyalty, companies are finding it increasingly difficult to attract and retain customers In addition to providing excellent customer service at all times, one…

Google has announced that it will phase out the usage of third-party cookies in Chrome by the end of 2024, joining a growing list of browsers that have discarded the dreaded tracking technique.  Soon when cookies will be out of the picture, you will need a new tactic to track down user behaviour to keep your marketing game on. You…

If we say AI is the future, that is undoubtedly not an understatement. AI is making digital life easier and more convenient. Conversational AI has been getting much attention in the IT world for years and shows no signs of abating. According to recent statistics, the conversational AI sector's net value was $40.9 million in 2018 and is expected to…

Chatbots are the future of all virtual interactions. They have grown in popularity as a way of communication between businesses and their customers. The Global Chatbot Market was valued at $2.6 billion in 2019 and is increasing at a compound annual growth rate of 29.7% and is expected to reach $9.4 billion in 2024.  What is a Chatbot? Chatbots are…

Using AI in your day-to-day business tasks can yield exponential results. Conversational AI chatbots and voice bots can increase the efficiency and effectiveness of CX errands. AI has the power to provide customer and agent analytics to improvise and analyse business tasks and their growth. Comparing parameters is a common approach for making quick decisions, as it helps to identify…

The most common tactic used by the sales and marketing team is to make outbound calls for lead generation. It involves making voice calls to potential customers to generate interest in a product or service. Outbound call centre outsourcing plans allow businesses to reach out to potential customers directly and build relationships with them. It also provides an opportunity to…

AI powered Chatbots are the future of customer support services. From small to big, every organisation is incorporating chatbots in their business systems. Rule-based Chatbots have become an increasingly popular tool for businesses to improve customer service. In a world where instant gratification is the norm, chatbots provide an efficient and convenient way for customers to get the information they…

Companies that focus on giving their customers a smooth and better experience grow more. With better CX, the trust of customers increases. Customer trust and loyalty go hand in hand. Loyal customer does not only buy again and again, but they will also promote your products through word of mouth. Retaining an old customer is way more beneficial than acquiring…

Conversational AI is one of the breakthrough advancements of Artificial Intelligence, especially for B2B digital marketplaces. Customers and buyers are showing more and more preference for automated conversations at each step of their journey. One of the most critical junctures for a business is customer retention. It comes only after customer satisfaction. This is the main reason why brands emphasise…

Conversational Marketing is a dialogue-driven marketing method that leverages real-time conversations to engage users and move them swiftly along the customer journey. It delivers a real experience that fosters consumer and buyer interactions. Conversational marketing is a one-to-one approach to marketing, where the brands make conversations in the form of calls, chats, or emails with the customer. These Conversations help…