Rezo
Brand Guidelines
These are the core elements that build our brand.
We've created some guidelines to help you use our brand and assets, including our logo, content and trademarks without having to negotiate legal agreements for each use.
If you are a member of the press and are interested in covering Rezo, please contact us for more information at press@rezo.com
Download all assetsLast updated: Feb 2021
Table of Contents
01
Logo
A remarkable customer experience is critical to the sustained growth of any business. A positive customer experience promotes loyalty, helps the business retain customers, and encourages brand advocacy. Today, customers have the power, not the sellers.
To achieve all of these, businesses are turning to Artificial Intelligence to accomplish the business needs and goals.
Don't know when to use which? Go to Usage on backgrounds section.
Usage on backgrounds
The full-color logos should be used only on white, black Red, or gray colored backgrounds. Avoid using full-color logos on photographs unless the logo sits on a black or white area of the image
02
Colors
Brand Identity Colors
Primary Colour
Red
#e31c3d
RGB: 227, 28, 61
CMYK: 5, 100, 78, 1
White
#ffffff
RGB: 255, 255, 255
CMYK: 5, 100, 78, 1
Background colours
Compliment our primary colour and allow us to be more flexible and dynamic
Yellow
#FAF0AA
RGB: 250, 240, 170
CMYK: 5, 100, 78, 1
Blue
#B4DCFA
RGB: 180, 220, 250
CMYK: 5, 100, 78, 1
White
#ffffff
RGB: 255, 255, 255
CMYK: 5, 100, 78, 1
Funtional Colour
UI Design / Products
Black
#232323
RGB: 35, 35, 35
CMYK: 5, 100, 78, 1
Grey
#7D7D7D
RGB: 125, 125, 125
CMYK: 5, 100, 78, 1
Grey
#BEBEBE
RGB: 190, 190, 190
CMYK: 5, 100, 78, 1
Grey
#EBEBEB
RGB: 235, 235, 235
CMYK: 5, 100, 78, 1
Logo colors
Red
#e31c3d
RGB: 227, 28, 61
CMYK: 5, 100, 78, 1
#ffffff
#ffffff
RGB: 255, 255, 255
CMYK: 5, 100, 78, 1
03
Typography
H1 - Exo
Our primary typeface, EXO, is used for headlines, subheadlines, CTA’s, It works equally well in print and digital applications. Please use EXO in all communication materials whenever possible.
Download From Google Fonts
Body text - Rubik
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, con-sectetuer ad. Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, consectetuer ad
Download From Google Fonts
04
Images
The Photography should set the scene and create a context for the transformational conversation we want to have.
